Cushion Foundations Dominate in Asia. Now, They’re Going Global.

The Story

For international K-beauty brands like Yepoda, crafting products inspired by Korean trends for a worldwide audience is incredibly lucrative. But when the brand’s co-founder, Sander Joonyoung van Bladel, planned to introduce its own take on one of South Korea’s biggest beauty categories — cushion foundations — he faced scepticism.

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