via Business of Fashion · August 18, 2026
Gen-Z Luxury Buyers Are Scanning Resale First, RealReal CEO Says
More than 80 percent of the company’s fastest-growing segment — Gen Z and Millennials — are scanning the secondary market before buying new items from luxury brands.
The Story
Younger shoppers hunting for handbags, jewelry and apparel are increasingly price-checking the resale market before buying new items to gauge their future potential worth, according to
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Original report
Business of Fashion
