Celine Shines in a New Light for “Infinite Possibilities” Silk Campaign

Silk and satin are trending for SS27, highlighted in Michael Rider’s Celine campaign which showcases versatile, modern scarf styling.

The breathable material features heavily in Rider’s recent collections, providing an elegant, cooling contrast to tailored garments during extreme summer heat.

Across SS27 runways from Michael Rider’s Celine to Sarah Burton‘s Givenchy and Willy Chavarria, satin fabrics were prominent from Milan to Paris, showing up in elegant shirting, boxer shorts, and neckwear. As the lustrous, smooth fabric trends upward, Celine is here to remind us that satin garments and accessories have always been part of their expertise; take the silk shirt famously worn by Ye from Phoebe Philo’s SS11 collection as a prime example. Rider’s latest campaign, “Infinite Possibilities,” places its focus on the label’s current silk scarf range, showcasing not only the garment’s versatility but also how they’re evolving this tradition.

The standout photograph, captured by Eijin Ota, features a model in a collegiate-style Celine hoodie with a silk scarf acting as a sort of gaiter, and another image by Victor Brun features a balaclava-like styling, using clashing styles printed with monograms, geometric designs, and animal print. Even a dalmation dog is styled in Celine’s silk textiles, wearing an Art Deco-inspired design emblazoned wth the Celine logo. What the campaign does best is its incorporation of the piece into a diverse cast of wearers, from furry friends to streetwear lovers or even an elegant minimalist.

The scarves and the material more broadly stand out in both Michael Rider’s SS27 and FW26 collections. In SS27, the material appears in a pearly white trouser and blouse worn in separate looks and styled with matte, tailored pieces for contrast. As Paris experienced one of its hottest days on record during fashion week, Celine’s silk looks are a welcome direction for the year to come. Even now, as mid-summer 2026 reaches its peak, the silk surge arrives right on time, delivering its light, breathable qualities.