What Fashion Can Learn From Knicks Fever

The Story

“My mayor Muslim / My bagel’s Jewish / My Christian Dior / Knicks in four!!!” A clean sweep of the NBA finals escaped the New York Knicks this week, but the instant virality of those four bars — bellowed into a camera by Queens-native MD Ahnaf Hossain after the team’s Game 1 win in the best-of-seven contest against the San Antonio Spurs — captured the infectious fervour that has made Knicks tickets the hottest commodity in town.

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